> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://docs.id.me/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://docs.id.me/_mcp/server.

# Brand Guidelines

> Rules and downloadable assets for using the ID.me brand, including logo variants (Navy, White) and Sign In, Verify, and Continue button variants in multiple color options.

These guidelines outline the general rules required to use ID.me's brand assets. Consistent use of these assets helps people easily recognize references to ID.me and bring trust to every transaction.

> **Important!**
>
> You may only use the approved brand assets that are provided on this page.
> ID.me may suspend your application's access to our services if these guidelines are not followed.

## Logos

Bring trust to the community you wish to reach with the following ID.me logo tool kit.

Two logo variants are available for download: Navy (#172F55) for use on light backgrounds, and White (#FFFFFF) for use on dark backgrounds.

#### Navy

\#172F55

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#### White

\#FFFFFF

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### Logo checklist

Always ensure the following conditions are met when using the ID.me logo:

* The logo maintains the required clear space
* The logo is at least 85px by 30px
* The logo is navy (#172F55) or white (#FFFFFF)
* The logo must maintain co-equal prominence when displayed side-by-side

## Buttons

Displaying ID.me's button on your homepage, products, and promotional pages is a great way to show your customers that their personal information and identity is safe and will be handled securely.

### "Sign in with ID.me" button

#### Single or multiple login options

Single login could be social or not. Multiple logins could include other 3rd parties, or additional login methods (PIV, site account etc.)

Available in four color variants: green (recommended and most recognizable), black, white, and white with green text.

#### \*Recommended\* - Most recognizable

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Download SVG

#### Additional options

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#### Multiple social logins

Available in four color variants: green (recommended and most recognizable), black, white, and white with green text.

#### \*Recommended\* - Most recognizable

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Download SVG

#### Additional options

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### "Verify with ID.me" button

The “Verify with ID.me” button provides a pathway to invoke ID.me’s identity and community verification solution. This ensures a consistent design experience for ID.me’s members and customers.

Available in four color variants: green (recommended and most recognizable), black, white, and white with green text.

#### \*Recommended\* - Most recognizable

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Download SVG

#### Additional options

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#### After verification is complete

Use this state to show that a member's verification is complete.

#### Light background

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#### Dark background

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